CBS Radio Orlando procured $110,000 from Kennedy Space Center for a buy that was only awarded to one group in the market.
The business was won primarily due to the web element with a flash web ad tied into a program nominating a parent of the week. The overall message, "Is your parent out of this world?", tied in perfectly with Kennedy Space Center.
Through this campaign, Kennedy Space Center increased their web traffic by 30% and was so impressed with the program that they used similair ads with other radio groups throughout the state of Florida. |
